Ford Cuts Inventory Levels

  • June 17, 2022
Ford Cuts Inventory Levels

June 17, 2022
The semiconductor chip shortage has changed the way many automakers – Ford included – will do business moving forward.

As Ford moves toward a build-to-order model, their CFO announced the firm is targeting a dramatic drop from pre-pandemic inventory levels at dealerships.
“We’re not going back to the high inventory levels we had in the past. We’ve targeted 45 to 50, 55 days ..."
John Lawler, Ford CFO, at 2022 Deutsch Bank Global Auto Industry Conference
Previously, before the chip shortage began, it was normal to see a 90 days supply of inventory at dealerships, so this is a big reduction in Ford inventory. 
BlueCruise hands-free driving assist feature
PLANS TO REVAMP CUSTOMER EXPERIENCE
As Ford works to revamp and improve its customer experience, they are:
  • planning to have pickup and delivery services at all of its dealers by next year
  • betting big on subscription services for driver-assist features, like BlueCruise
Learn More

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