Using Data to Combat Distracted Driving

The 4 types of driver distractions
Using Data to Combat Distracted Driving
 
May 18, 2022

Vehicle tracking devices help procure data that can be used to pinpoint and correct dangerous driving. By implementing telematics programs (such as Summit Telematics), many fleets have been able to improve driver safety significantly. 

WHAT IS A DRIVER DISTRACTION?
Any time drivers divert their attention away from the road
and focus on something else

There are 3 main types of telematics data that fleet managers should look out for:
  • vehicle acceleration
  • vehicle road speed
  • vehicle engine speed
Fleet managers can leverage this data to improve driving behaviors by generating and monitoring 
  • safety dashboard reports, custom safety alerts
  • advanced collision systems, trip history
  • rules settings, driver scorecards, trend reports
DRIVER BEST PRACTICES
 
CONSEQUENCES OF DISTRACTED DRIVING

98% of drivers can't share attention across
tasks without losing driving performance


65% of near-misses are caused by distracted drivers

93% of rear-end crashes involve visual distraction

4x Drivers talking on phones are 4 times more
likely to be in a crash resulting in injuries
In addition to the human cost, the financial cost of distracted driving for companies is high, considering potential costs related to injuries and liability.

Using Summit Telematics to monitor fleet safety can help you effectively coach drivers and prevent distracted driving.
Distracted Driving Policy

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