Ford Brain Research To Keep Drivers Alert

Ford brainscanning research
Ford Brain Research To Keep Drivers From Zoning Out
October 6, 2021
With driver fatigue a factor in up to 25% of serious collisions, Ford is pioneering new research to develop faster ways to detect when drivers are tired or distracted.

It's crucial that drivers stay engaged behind the wheel, even as cars become more automated. But there's mounting evidence that people get complacent using driver-assistance features.
Mapping brain patterns to drivers' reactions
Ford hopes that by identifying the brain responses that reveal lapses in concentration, it may then be possible to match the scans to physical changes in heart rate or breathing, for example.
"We believe that by capturing this data we could be able to generate unique physiological driver fingerprints..."
Professor Klaus Mathiak, Uniklinik RWTH, Germany
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